HM: Thank you for letting us in. Introduce yourself to the readers, Whats your name and what is it that you do?
EL: My name is Ezla Lewis and I am a Japanese-American creative director for Palacosē.
HM: We came across your profile on Twitter, we were super intrigued. Can you talk a little about Palacosē Clothing?
EL: Thank you for showing interest in my profile! Palacosē is an apparel company I founded in 2016. Our sole mission is to spread positivity, creativity and belief through product aesthetics.
HM: How did you get your start with Palacosē Clothing?
EL: I worked for a retailer in the mall (Hollister) and I fell in love with retail systems. I remember folding jeans and imagining what it would be like having my own brand. I day-dreamed HEAVILY. Then one day Palacosē popped in my head and I started studying how to build a brand on the internet. I “youtubed” A LOT and read different auto biography’s and such so I could understand more details. We debuted the brand with a fashion show in Buffalo Solider Museum and showcased 10 T-shirts. 25 people came but it was the best day of my life. It sparked my desire.
HM: How would you describe your style?
EL: Japanese casual with a hint of street. The ultimate ready to wear
HM: Who are your top 3 style icons and why?
EL: Rei Kawakubo, she’s effortless and a genius. Junya Watanbe because he is just so clean in everything he does and his japanese influence influences me A LOT. Lastly Lukka Sabbat, he has a real refreshing style that crosses elegance and street not many people can pull it off but he most definitely does.
HM: Does your personal style influence your brand's aesthetic?
EL: Most definitely, ever since I wanted to create a brand I always knew I wanted to implement my cultures aesthetics deeply. It makes the design process easier for my team and I to execute collections, shows, merchandising and events.
HM: Can we look forward to seeing more from you and Palacose Clothing? Fashion shows? Pop-up shops?
EL: Yes, of course, always! We are always thinking of new ways to elevate the brand. We are focusing a lot on manufacturing with different agencies. We are slowing down on events and focusing straight into retailing. We will be doing A LOT more pop ups in stores and will eventually be sold in them. Also we are looking into making products outside of apparel, as of right now we are looking into developing matcha.
HM: Have you overcame any major challenges? What words of advice can you give the readers that may be going through similar challenges while building their brand?
EL: Challenges are only challenges when you allow them to be. I think they are excuses to not work harder. Building a brand is trial and error at its finest you have to test things out in order to succeed. NO MATTER HOW HARD things get it’s never really “that” bad... So if you are reading this and “going” “through” “whatever” stop right now and think of a way to work smarter and harder so you can get out the situation. Don’t be lazy. No one feels bad for you except you... so stop it. I love you and I support you but you have to support yourself first.